After leaving Tinder in 2014, Wolfe launched Bumble another dating app that she co-founded. In the first eight months of operation, more than five million conversations were initiated in Bumble app. The app has its headquarters in Texas and has 35 employees across the world.
Whitney Wolfe recently came up with Bumble BFF which is a subsection of the original app. The app focuses on forming friendships but for women. Many people are searching for the new friendship feature, and Bumble has about 12.5 million users. In the first week in operation, Bumble BFF got more than 1 million swipes.
American women have been found to wait longer to marry and for this reason, friends come in handy for safety, support, companionship and assistance with difficult tasks like moving. Most women in U.S stay single up to 27 years, and this is a long time to stay single and do things by yourself. Bumble BFF was primarily meant for women who have trouble making friends after relocating. After finishing her college, Whitney Wolfe has since lived in six different cities, and it is safe to say that she knows how disorienting a new place can feel.
Career Journey and Education Background
Whitney Wolfe is one of the cofounders of Tinder. After parting ways with Tinder in March 2014, Wolfe developed her own app Bumble. She was born and raised in Salt Lake City, Utah. She began her first business when she was 19 just after she had finished high school. Following the Deepwater Horizon oil spill in the Gulf of Mexico, she began designing and selling bamboo tote bags. Her initial application at the Methodist University in Dallas where she wanted to pursue Marketing was not successful. As her second choice, she opted for SMU to study Global Studies.
Wolfe got her honors at the institution and went on to work at a start-up organization as a sales and marketing agent. She later came up with the idea of a dating app that would go o to change the dating game in the world.