Skincare company Sunday Riley has managed to get one of its products into the spotlight with a genius marketing move. Its perennial bestseller Good Genes All-in-One Lactic Acid Treatment is advertising the new Captain Marvel movie on its packaging. This is a great move to make the Sunday Riley brand visible and desirable to fans of the Marvel movies franchise. Though Sunday Riley hardly needs to pull such strategic marketing moves. The Texas-based skincare company has a range of skincare products with unique names and luxurious packaging that reflects its price.
The Sunday Riley skincare company named after chemist and owner Sunday Riley has acquired a devoted following with its range of skincare products that get results. The Good Genes All-in-One Lactic Acid Treatment is a favorite with it with its anti-aging properties. Good Genes is one of Sunday Riley’s top best sellers. It remains to be seen its association with Marvel and Captain Marvel actress Brie Larson will help attract new buyers and exceed the Good genes current selling status once the marketing campaign related to new superhero movie Capt. Marvel hits the spotlight.
Sunday Riley will debut a limited-edition Capt. Marvel Good Gene All-in-One Lactic Acid Treatment on March 8. The 8th of March is the same day that the Captain Marvel movie will open in the movie theaters and Sephora will notice actress Brie Larson gracing the box of the Good Genes All-in-One Lactic Acid Treatment box and the crest of Captain Marvel features prominently on the front of the Good Genes bottle. We have seen advertising campaigns associated with movies before, but those have mainly featured soft drinks, food, and restaurants. This is the first time that a skin care company is related to a major Hollywood movie and is actively advertising the film on its packaging.