Bumble BFF A Game Changer For Women

After leaving Tinder in 2014, Wolfe launched Bumble another dating app that she co-founded. In the first eight months of operation, more than five million conversations were initiated in Bumble app. The app has its headquarters in Texas and has 35 employees across the world.

Whitney Wolfe recently came up with Bumble BFF which is a subsection of the original app. The app focuses on forming friendships but for women. Many people are searching for the new friendship feature, and Bumble has about 12.5 million users. In the first week in operation, Bumble BFF got more than 1 million swipes.

American women have been found to wait longer to marry and for this reason, friends come in handy for safety, support, companionship and assistance with difficult tasks like moving. Most women in U.S stay single up to 27 years, and this is a long time to stay single and do things by yourself. Bumble BFF was primarily meant for women who have trouble making friends after relocating. After finishing her college, Whitney Wolfe has since lived in six different cities, and it is safe to say that she knows how disorienting a new place can feel.

Career Journey and Education Background

Whitney Wolfe is one of the cofounders of Tinder. After parting ways with Tinder in March 2014, Wolfe developed her own app Bumble. She was born and raised in Salt Lake City, Utah. She began her first business when she was 19 just after she had finished high school. Following the Deepwater Horizon oil spill in the Gulf of Mexico, she began designing and selling bamboo tote bags. Her initial application at the Methodist University in Dallas where she wanted to pursue Marketing was not successful. As her second choice, she opted for SMU to study Global Studies.

Wolfe got her honors at the institution and went on to work at a start-up organization as a sales and marketing agent. She later came up with the idea of a dating app that would go o to change the dating game in the world.

Lori Senecal:An Innovative, Visionary Leader

Lori Senecal is the Global CEO of Crispin Porter + Bogusky CP+B reveals PR Newswire. She is in charge of driving the advertising agency’s strategic vision and playing a consultative role while working with partner agencies to encourage cross-collaboration and fuel growth. Prior to taking the position she was KBS’ Global executive chairman. For the past five years she has led the movement for advertising companies focus on genuine invention and move away from hyperbole. Senecal’s believes true innovation gives the brands her company represents a competitive advantage.

While she was at KBS, Lori Senecal created agency business units that focus on start-up investment, technology and content creation. Today she fuels invention and culture by encouraging her staff to create the career they want by backing and incubating their start-ups and passion projects. She also inspires and incentivizes her employees by holding agency-wide invention competitions. At KBS Senecal was able to help the company to grow from a domestic agency with a staff of 250 to a worldwide company with a staff of more than 800 people because of her excellent leadership skills.

Senecal’s work at KBS led the company to be hailed for three years straight as one of the best places in New York City to work as well as be on the list of Ad Age’s Standout Agencies. The company now works with blue-chip clients like Victoria’s Secret, BMW, Boar’s Head, Vanguard, American Express and many others thanks to the systems and culture Senecal created there. She has also had a similar impact while working as president of McCann Erickson’s New York office and as the McCann Worldgroup’s global chief innovation officer. Senecal also founded the company’s young-adult specialty marketing unit TAG Ideation.

Lori Senecal has won many accolades for her work. They include being named a 2014 Woman to Watch by Ad Age and a 2013 Quantum Leap award at the AWNY Game Changer Awards. She also frequently shares her thought leadership and industry insights through her television appearances, speaking engagements, op-eds and award juries. She is also founder of the Isaac Award. The award celebrates and honors student invention. Visit 3percentconf.com to learn more about Lori.

Related: http://blogs.wsj.com/cmo/2015/03/09/cpb-names-senecal-global-ceo/