Doe Deere – article recap

Doe Deere has a very unique philosophy about managing a business. She likes to inspire her staff with uplifting messages that empower them to greater heights of success, instead of ruling over them with an iron fist. Clearly, her management strategy works just fine for Lime Crime. The Lime Crime founder is clearly on a very positive path to even greater success. Doe Deere’s cosmetic company features bold, colorful, and magical colors that simply will take your breath away. All those colors are a part of her nail polish, lipstick, and eye shadow collections. Her makeup line is very inspiring too. Just like her business philosophy.


Lime Crime’s Message

Doe Deere is the CEO of Lime Crime. Her strong beliefs inspire the Lime Crime message that she would like to share with the world. Her message is that makeup is about individuality and creativity. Makeup is not about covering up, but releasing your creativity. This is the very unique philosophy that drives her brand. The company was launched back in 2008 with this very unique belief. Now, the company is an International phenomena. People across the globe are attracted to the product line because of the founder’s unique message and the bold colors.


What Inspires Doe Deere

The Russian born CEO relates that there are a number of things that inspire her creativity or creation of a new product line. Often, an idea might hit her out of the blue. At other times, the idea for a new product might take weeks or even months. However, she usually gets to work immediately, after inspiration hits. Deere is also the type of CEO that likes to test the products personally. She relates that every product produced by the company is tested personally, before it is released to the public. This step is taken to ensure that the product is right for her Unicorn followers.


Online Business

Doe Deere was one of the first CEO’s to primarily offer products online. Today, the e-commerce business is starting to surpass the typical brick and mortar business. Deere believes this is good news for young women entrepreneurs. Lime Crime was one of the first e-commerce cosmetic companies to gain success. Doe Deere remains excited about the prospects concerning e-commerce and new entrepreneurs. She was able to achieve great success following her own rules. Deere believes that the future still looks very good for the new entrepreneur online too.

To learn more about Doe Deere, visit