Fashion is looking to have a bright future with everything being connected and more people being considered with products. While the current mentality seems to want to dictate fashion for people, there is more encouragement being brought forth to people who want to express themselves and dress in ways that are unconventional. There are certain types of stores that try to bring forth unique fashions to people so that they will be more likely to find something that is unique to their individual style. For instance, a lot of fast fashion stores tend to offer something that can’t be found in other types of fashion stores.
Even beyond fast fashion is the company called TechStyle. Kate Hudson has recently joined the company with the launch of the latest brand, Fabletics. One of the reasons that Fabletics has seen a lot of success in just the 4 years it has been open is that it is based on the individual. While it does bring forth some really pleasing products, it is the customers who have a lot more control over the types of products that are offered than with other companies that try to just bring out products with the hopes of selling them through discounts.
Fabletics is proving to be such a powerhouse in fashion that it is even planning on taking on Amazon which has a lot of the fashion industry. Amazon has tons of clothing available for people. There are so many styles to choose from. However, there is a disadvantage that Amazon is faced with. Seeing that Amazon does not make its own clothes, but sells clothing from many other designers and fashion companies, it is likely to drive some customers away because the styles they want tend to be lost in the shuffle.
Among the things that Fabletics has done was make sure that the customer knows that they will be led to the products that are best suited to them. Another thing they have done is start opening up physical locations so that people can enjoy the experience of shopping for clothes by trying on items and even enjoying their products right away as soon as they buy them.