VentureBeat reported on a daring move played by the mobile virtual network operator FreedomPop. The move could create a huge shift in the mobile industry. FreedomPop is launching zero-rated access to WhatsApp. WhatsApp is owned by Facebook and used by billions to send messages, photos, videos, engage in group chats, and to share user location.
This free-range access to WhatsApp will be limited to Spain in the beginning, as it’s launching place. This is because there has been some controversy surrounding the welcoming of WhatsApp. In fact, India has actually banned Facebook’s Free Basics, claiming the country keeps “net neutrality”.
Before partnering with Facebook, WhatsApp did successfully partner with E-Plus, a German mobile network. They have made this move entirely on their own. Why would the company do such a thing? You could consider this freebie somewhat of a lure to entice you into paying for other services. Still, you can’t beat this partially free mobile plan. Stephen Stokols, the CEO of FreedomPop, told VentureBeat that they are interested in launching similar options in other countries in the future.
Check out VentureBeat’s article here.