Lori Senecal:An Innovative, Visionary Leader

Lori Senecal is the Global CEO of Crispin Porter + Bogusky CP+B reveals PR Newswire. She is in charge of driving the advertising agency’s strategic vision and playing a consultative role while working with partner agencies to encourage cross-collaboration and fuel growth. Prior to taking the position she was KBS’ Global executive chairman. For the past five years she has led the movement for advertising companies focus on genuine invention and move away from hyperbole. Senecal’s believes true innovation gives the brands her company represents a competitive advantage.

While she was at KBS, Lori Senecal created agency business units that focus on start-up investment, technology and content creation. Today she fuels invention and culture by encouraging her staff to create the career they want by backing and incubating their start-ups and passion projects. She also inspires and incentivizes her employees by holding agency-wide invention competitions. At KBS Senecal was able to help the company to grow from a domestic agency with a staff of 250 to a worldwide company with a staff of more than 800 people because of her excellent leadership skills.

Senecal’s work at KBS led the company to be hailed for three years straight as one of the best places in New York City to work as well as be on the list of Ad Age’s Standout Agencies. The company now works with blue-chip clients like Victoria’s Secret, BMW, Boar’s Head, Vanguard, American Express and many others thanks to the systems and culture Senecal created there. She has also had a similar impact while working as president of McCann Erickson’s New York office and as the McCann Worldgroup’s global chief innovation officer. Senecal also founded the company’s young-adult specialty marketing unit TAG Ideation.

Lori Senecal has won many accolades for her work. They include being named a 2014 Woman to Watch by Ad Age and a 2013 Quantum Leap award at the AWNY Game Changer Awards. She also frequently shares her thought leadership and industry insights through her television appearances, speaking engagements, op-eds and award juries. She is also founder of the Isaac Award. The award celebrates and honors student invention. Visit 3percentconf.com to learn more about Lori.

Related: http://blogs.wsj.com/cmo/2015/03/09/cpb-names-senecal-global-ceo/