VentureBeat reported on a daring move played by the mobile virtual network operator FreedomPop. The move could create a huge shift in the mobile industry. FreedomPop is launching zero-rated access to WhatsApp. WhatsApp is owned by Facebook and used by billions to send messages, photos, videos, engage in group chats, and to share user location.
This free-range access to WhatsApp will be limited to Spain in the beginning, as it’s launching place. This is because there has been some controversy surrounding the welcoming of WhatsApp. In fact, India has actually banned Facebook’s Free Basics, claiming the country keeps “net neutrality”.
Before partnering with Facebook, WhatsApp did successfully partner with E-Plus, a German mobile network. They have made this move entirely on their own. Why would the company do such a thing? You could consider this freebie somewhat of a lure to entice you into paying for other services. Still, you can’t beat this partially free mobile plan. Stephen Stokols, the CEO of FreedomPop, told VentureBeat that they are interested in launching similar options in other countries in the future.
Check out VentureBeat’s article here.
“Zero-rated access” may not be a term most consumers are familiar with. The word “free” surely does make sense in people’s mind. FreedomPop has come up with a new plan. It is offering zero-rated access through the WhatsApp platform. Yes, that means service is going to be accessible in a totally free manner.
Facebook owns WhatsApp and it is extremely popular. FreedomPop is expanding in popularity among those interested in an outstanding budget mobile service. FreedomPop offers more than cheap service options. The Los Angeles company, originally founded in 2011, serves up free phone, text, and data on its entry-level plan. Free means free, unless a user opts to upgrade to an expanded service.
The way the WhatsApp setup is intended to work is, the minute data runs out, WhatsApp picks up the remainder. That is hardly a bad deal for those looking to maximize their money-saving potential.
In time, expansions on the use of WhatApp with FreedomPop are sure to take place. Spain represents the third market for FreedomPop with the first two being the United States and the United Kingdom. In the U.S. and the U.K., FreedomPop was a massive hit. Spain, a country with massive WhatsApp use, is likely to be another hit market for the company.
Spain is hardly going to be the final destination for FreedomPop’s growth plans. The company has raised $50 million in new funding, and a large part of that money is intended to help establish FreedomPop in a variety of markets across the globe.
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